--- title: Small Business Growth Tips | Purple SMB Hive | Ellie Dickinson description: Ellie is the SMB Marketing Manager at Purple, helping small businesses turn free Guest WiFi into a powerful growth engine. She focuses on practical, data-driven strategies that boost loyalty, increase repeat visits and drive measurable revenue. --- [![Purple logo](https://blog.join.purple.ai/hs-fs/hubfs/raw_assets/public/Purple_Jan2026/images/purple_topbar_logo.png?width=150&height=105&name=purple_topbar_logo.png "Purple logo")](https://join.purple.ai/) [Home](https://join.purple.ai/) [Pricing](https://join.purple.ai/#Pricing) [Purple Hub](https://join.purple.ai/Purple-Hub) [FAQs](https://join.purple.ai/#FAQs) [Contact us](https://join.purple.ai/#Contactus) [Blog](https://blog.join.purple.ai/) [Sign up for free](https://onboarding.purple.ai/customer) ![Blog Header](https://blog.join.purple.ai/hs-fs/hubfs/Purple_August2022/images/blogs-header.png?width=474&height=457&name=blogs-header.png) # Small Business Growth Tips | Purple SMB Hive [![Email Marketing for Pubs: How to Build a List and Use It](https://blog.join.purple.ai/hubfs/AdobeStock_603239638.jpeg)](https://blog.join.purple.ai/email-marketing-pubs) April 02, 2026 ## [Email Marketing for Pubs: How to Build a List and Use It](https://blog.join.purple.ai/email-marketing-pubs) Email marketing for pubs means building a list of opted-in customer contacts through guest WiFi... [Read More](https://blog.join.purple.ai/email-marketing-pubs) [![What Is a WiFi Splash Page? And Why Your Pub Needs One](https://blog.join.purple.ai/hubfs/AdobeStock_932106185.jpeg)](https://blog.join.purple.ai/wifi-splash-page-pubs) April 01, 2026 ## [What Is a WiFi Splash Page? And Why Your Pub Needs One](https://blog.join.purple.ai/wifi-splash-page-pubs) A WiFi splash page — also called a captive portal or login page — is the branded screen that... [Read More](https://blog.join.purple.ai/wifi-splash-page-pubs) [![How to Get More Google Reviews for Your Pub or Bar](https://blog.join.purple.ai/hubfs/AdobeStock_445109808.jpeg)](https://blog.join.purple.ai/get-more-google-reviews-pub-bar) March 31, 2026 ## [How to Get More Google Reviews for Your Pub or Bar](https://blog.join.purple.ai/get-more-google-reviews-pub-bar) Getting more Google reviews for a pub or bar means systematically prompting happy customers to... [Read More](https://blog.join.purple.ai/get-more-google-reviews-pub-bar) [![What Is the Digital Economy Act and What Does It Mean for Your Pub?](https://blog.join.purple.ai/hubfs/AdobeStock_1764547811.jpeg)](https://blog.join.purple.ai/digital-economy-act-pubs-wifi) March 30, 2026 ## [What Is the Digital Economy Act and What Does It Mean for Your Pub?](https://blog.join.purple.ai/digital-economy-act-pubs-wifi) The Digital Economy Act 2017 is a piece of UK legislation that places a legal duty on any business... [Read More](https://blog.join.purple.ai/digital-economy-act-pubs-wifi) [![Cafe Guest WiFi System: What to Look For and How to Get It Right](https://blog.join.purple.ai/hubfs/AdobeStock_631085311%20(1).jpeg)](https://blog.join.purple.ai/cafe-guest-wifi-system) March 27, 2026 ## [Cafe Guest WiFi System: What to Look For and How to Get It Right](https://blog.join.purple.ai/cafe-guest-wifi-system) A cafe guest WiFi system is a managed network that gives customers secure, branded internet access... [Read More](https://blog.join.purple.ai/cafe-guest-wifi-system) [![Free WiFi for Coffee Shops: How to Do It Right in 2026](https://blog.join.purple.ai/hubfs/AdobeStock_1563695577.jpeg)](https://blog.join.purple.ai/free-wifi-coffee-shops) March 26, 2026 ## [Free WiFi for Coffee Shops: How to Do It Right in 2026](https://blog.join.purple.ai/free-wifi-coffee-shops) Free WiFi for coffee shops is a managed guest network that gives customers fast, branded internet... [Read More](https://blog.join.purple.ai/free-wifi-coffee-shops) [![Pub Customer Retention Software: How to Turn First-Timers Into Regulars](https://blog.join.purple.ai/hubfs/AdobeStock_516581698%20(1).jpeg)](https://blog.join.purple.ai/pub-customer-retention-software) March 25, 2026 ## [Pub Customer Retention Software: How to Turn First-Timers Into Regulars](https://blog.join.purple.ai/pub-customer-retention-software) Pub customer retention software is a platform that uses guest WiFi login data to identify... [Read More](https://blog.join.purple.ai/pub-customer-retention-software) [![Legal Liability and Pub WiFi: What Every UK Landlord Must Know](https://blog.join.purple.ai/hubfs/AdobeStock_1036126030.jpeg)](https://blog.join.purple.ai/legal-liability-pub-wifi) March 24, 2026 ## [Legal Liability and Pub WiFi: What Every UK Landlord Must Know](https://blog.join.purple.ai/legal-liability-pub-wifi) Legal liability for pub WiFi means that as the provider of a public internet connection, a UK pub... [Read More](https://blog.join.purple.ai/legal-liability-pub-wifi) [![GDPR Compliant WiFi for Pubs: What Every UK Landlord Needs to Know](https://blog.join.purple.ai/hubfs/AdobeStock_672948615.jpeg)](https://blog.join.purple.ai/gdpr-compliant-wifi-pubs) March 23, 2026 ## [GDPR Compliant WiFi for Pubs: What Every UK Landlord Needs to Know](https://blog.join.purple.ai/gdpr-compliant-wifi-pubs) GDPR compliant WiFi for pubs is a guest network that only collects customer data with documented... [Read More](https://blog.join.purple.ai/gdpr-compliant-wifi-pubs) [![How to Collect Customer Emails in Your Pub](https://blog.join.purple.ai/hubfs/AdobeStock_456196265.jpeg)](https://blog.join.purple.ai/collect-customer-emails-pub) March 20, 2026 ## [How to Collect Customer Emails in Your Pub](https://blog.join.purple.ai/collect-customer-emails-pub) Collecting customer emails in a pub means capturing GDPR-compliant contact details through a... [Read More](https://blog.join.purple.ai/collect-customer-emails-pub) - [1](https://blog.join.purple.ai) - [2](https://blog.join.purple.ai/author/ellie-dickinson/page/2) - Three connected hexagons ### Your WiFi freedom awaits. #### Pages - [Home](https://join.purple.ai) - [Contact us](https://join.purple.ai/#Contactus) - [Purple Hub](https://join.purple.ai/Purple-Hub) - [Pricing](https://join.purple.ai/#Pricing) #### Social [Facebook](https://www.facebook.com/p/Purple-SMB-61580049848075/) [Instagram](https://www.instagram.com/join.purple) [Youtube](https://www.youtube.com/@joinpurplewifi) [LinkedIn](https://www.linkedin.com/company/purple-wifi/posts/?feedView=all) © 2026 Purple WiFi Ltd Privacy policy [![Purple logo](https://blog.join.purple.ai/hs-fs/hubfs/raw_assets/public/Purple_Jan2026/images/purple_footer_logo.png?width=120&height=105&name=purple_footer_logo.png "Purple logo")](https://join.purple.ai/)